Interviewing now

The Creator Wellbeing Study

How do the people who live on the internet survive the internet?

Creators are the most exposed group we could think of. Their income, their reputation and their attention all sit inside the same feed, and the feed never closes. Plenty gets written about how much money they make. Almost nothing gets written about what it costs them.

We're speaking to a small number of creators, one at a time, for fifteen minutes each. It's a conversation, not a survey, and nothing is quoted or attributed without permission.

We're also asking what generative AI has changed for them. It's rewriting the economics of publishing while they're still inside it, and almost nobody has asked the people it's happening to. Some of them now use it to talk to their own audiences, a tool built to imitate a person well enough to satisfy a part of the brain that can't tell the difference. We want to know how that feels from the inside.